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Understanding your average order value (AOV) is a key component to understanding the success of your Shopify business.

With studies predicting that 95% of purchases will be made online by 2040, optimizing your Shopify store for both performance and personalization is no longer optional—it's essential. One of the most effective ways to do that is by enhancing your checkout experience to maximize conversions and increase average order value (AOV).

The Shopify thank you page, often overlooked, serves as the order confirmation page your customers encounter upon completing a purchase. By default, it expresses gratitude, provides an order summary, and furnishes updates on shipping details – all essential information. However, the potential of this page is far greater and underused in the realm of ecommerce.

Great news! Cross Sell just got a new, super helpful Back In Stock integration that we’re so excited to tell you about. Keep reading to learn all about it and how it works, along with the key benefits to you and your customers.