Anchoring is a cognitive bias where the first price a customer sees heavily influences how they perceive value.For example, if the base product costs $50 and the upsell is priced at $80 (regularly $120), displaying the original $120 price alongside the $80 creates an anchor. The upsell feels like a great deal compared to the higher price point.

As businesses navigate this bustling marketplace, the quest for consumer attention and loyalty intensifies. Savvy Shopify store owners must proactively adapt to emerging trends like upselling and cross-selling to maintain a competitive edge and drive revenue. Here, we explore five pivotal e-commerce trends shaping the landscape of 2025 and beyond, with a strong focus on enhancing upsell and cross sell strategies.‍

BUSTED: Upsells belong everywhere customers are making decisions.Limiting your upsell offers to product pages is a huge missed opportunity. The truth is, there are multiple high-performing locations throughout the customer journey where an upsell or cross sell makes a big impact.

What makes email marketing so effective—especially when it comes to eCommerce—is that it provides a direct, personalized line of communication between your brand and your audience. Unlike paid ads or social media posts that are often ignored or lost in a feed, emails land straight in your customer’s inbox, allowing for deeper, more tailored interactions.

Summer may be heating up, but it’s not just the weather that should be sizzling—your Shopify sales should be too. July and August are prime time for online retailers to drive revenue with creative cross sell and upsell campaigns.